Recognizing First-Touch Vs. Last-Touch Acknowledgment Last-touch acknowledgment designs give all conversion credit report to the final touchpoint a user involves with before taking a desired activity. This acknowledgment model can be useful for gauging the efficiency of your brand recognition campa

Understanding First-Touch Vs. Last-Touch Attribution Last-touch attribution designs give all conversion credit report to the last touchpoint a user engages with before taking a desired action. This acknowledgment design can be helpful for measuring the efficiency of your brand name recognition proj